Natural Pain Cream
by The Feel Good Lab
A fast acting pain relief cream to help ease pain from arthritis, muscle strain & sprains, bruises, and other muscle-related injuries, manufactured by The Feel Good Lab, which was started by Gene Gresh, a medical practitioner with over 37 years of experience specializing in pain treatment.
Client: The Feel Good Lab
Industry: Pharmaceutical
Origin: USA
Year: 2020
All Natural Ingredients, Visualized.
The ointment mixture was made from 30 natural ingredients including turmeric, aloe vera, arnica and boswellia; formulated to be easily absorbed by skin without any lingering smell like competing pain relief cream brands.
The packaging design powerfully conveyed the natural ingredients by featuring photographs where they seamlessly blended, culminating in the white of the ointment. This minimalist approach further communicated a youthful and premium brand aesthetic.
The cream is conveniently packaged in a plastic barrier laminated (PBL) tube, designed for mess-free dispensing that can maintain the tube shape, so crucial product details on the back side of the tube remain clearly readable. This tube packaging is then placed on a paper insert accompanied by an informative brochure, and then secured within an outer box.
Both the tube and outer box packaging used matte lamination, and also featured glossy UV spot printing in the shape of thin crosshatch pattern to add a unique texture that is in contrast with the rest of its matte surface.
This multi-stage packaging extends the product’s shelf life by creating a robust barrier against UV light and temperature fluctuations, thus protecting the cream’s natural formulation within the tube packaging.
This enhanced packaging also reinforces product authenticity, deterring product tampering and imitation, while providing an ideal canvas to communicate the brand’s story & product benefits all over the packaging, project a premium image.
